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The SpotBot
As a kid, I hated it when adults told me that life wasn’t fair. Sure, I knew that already, but wasn’t it important to make life as fair as possible? So, we’ve extended this concept to online advertising. You want to make sure that you are paying an appropriate price for your inventory, a price that matches the clicks and conversions that you’ll get from that placement. However, you don’t have time to trawl through mountains of data of every impression and click and lead for dozens of spots. It simply wouldn’t be efficient to do so, not to mention that a network wouldn’t be eager to hand over proprietary information to you.
So, our AdECN platform offers an important feature called the SpotBot. Taken verbatim from our friends at Microsoft, the SpotBot is a guarantee that an advertiser will not overpay for under-performing inventory. The SpotBot tracks the performance of every single ad spot — every location for every ad on every page on every site on the Exchange. After you place your bid for the impressions that you are looking for, the system automatically bids on auctions on your behalf for those impressions. Immediately before the auction, the SpotBot will check the spot’s history and relative performance compared to its peers. If the spot is comparatively underperforming, i.e. there are better deals available, the SpotBot will adjust your bid lower to match the relative value of the spot. If the performance of the placement is on target or is exceeding its peers, your bid stays the same. The SpotBot never adjusts bids higher, so you will never pay more than your maximum bid. This ensures value, operational efficiency, and allows for simple accounting.
It’s that easy. Remember, use of the SpotBot is completely optional. If you prefer some stability in your media buys, just uncheck the box and you’ll bid static rates all day long. Our feelings won’t be hurt if you don’t use the SpotBot. It’s just another tool for you from us to make your day a little easier.
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Media Type |
Creative Size |
File Type |
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Banner |
468 x 60 |
GIF/Flash/Rich Media
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Leaderboard |
728 x 90 |
GIF/Flash/Rich Media |
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Medium Rectangle |
300 x 250 |
GIF/Flash/Rich Media
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Skyscraper |
120 x 600 |
GIF/Flash/Rich Media |
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Wide Skyscraper |
160 x 600 |
GIF/Flash/Rich Media |
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Pop-Under |
All Sizes |
GIF/Flash/Rich Media |
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| Freedom of Ads: Quick Facts |
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Display Ad Network |
Contextual Targeting
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CPM Metric |
Behavioral Targeting
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Other Metrics Available On Request |
Demographic Targeting
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Branding/Lead Generation |
Geotargeting And More
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| Learn More About: View Our Benefits Guide |
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I was scared about switching ad networks. Even though I got less-than-average resuts with other networks, I was afraid of losing even those mediocre levels of ROI. I purchased a small set of display ads on the Freedom of Ads Network. Since then, I have seen consistently seen dramatic increases in conversion that blow my mind. The price? You pay more for a pack of gum than for 1000 impressions with Freedom of Ads
John - Paragon Properties
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I used to stick with the big boys of advertising when marketing my E-Commerce store. However, the ads were overpriced, riddled with click fraud, and there was no support. A friend recommended me here, and I love the results. Not only that, but they actually work one on one with me to boost my conversion. Best of all, they treat me like other networks would treat a corporate customer. There are no little guys here, or little possibilites. The only thing that limits you is your imagination (and the daily spending cap that you set in your control panel).
Michelle - Digital
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